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{{Infobox Company| company_name = Groupe Auchan SA|| company_logo = || company_type = Private_company,
S.A._(corporation)|| company_slogan = La vie Auchan, elle change la vie
Auchan's lifestyle, it's changing your life!|| foundation =
Roubaix, France (
1961)], Urban Community of Lille Métropole|| location_country =
France, [Chairman Thierry Mulliez, Vice-Chairman
Gérard Mulliez,
Entrepreneur|| industry =
Retails, [Supermarkets, Hypermarkets, Optical, Pharmacy, Clothing, Cosmetics,
Financial Services, Insurance, Portrait Studio and more] 39.802
1000000000 (number) (
2005)] 1.155
1000000000 (number) (
2005)])| parent =| subsid =| homepage = Auchan's Corporate Website| footnotes =-->
Auchan SA is an international retail group and multinational corporation headquartered in Croix, Nord, France. It is one of the world's principal distribution groups . It is present in 12 countries and employs 175,000 employees.
Auchan has branches in France, Italy, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, Morocco, China and Taiwan. It also entered the Romanian market in 2006, with the first hypermarket opened in Bucharest on the 7th of November 2006.
As of
26 October 2005, Auchan has 356 hypermarkets, 646 supermarkets and 2027 small shops around the world, as well as 116 hypermarkets in France.
Auchan's World
Auchan SA is controlled by the Mulliez Familly, one of the richest in France. Many French companies with a large international presence have been created by members of the Mulliez Familly :
Slogan
The slogan of the company is
La Vie, La Vraie, which translates into English as "Life, real life". This is the basic principle of Auchan - to deliver a product whose origin is not hidden and can make life easier for the client. Auchan seeks to prove that a company can help the customer and be an environmentally-conscious company.It has been changed for the new year 2007 into
La vie Auchan, elle change la vie - "Auchan's lifestyle changes your life".
Auchan around the world in May 2007
{|align=center bgcolor="#f7f8ff" cellpadding="3" cellspacing="0" border="1" style="font-size: 95%; border: gray solid 1px; border-collapse: collapse;"|- bgcolor="#CCCCCC"| align="center"|
Country| align="center"|
First store| align="center"|
Number of stores| align="center"|
Hypermarkets| align="center"|
Supermarkets|-| align=left| France ] || align=center|1981|| align=center| 70 ||align=center| 47 ||align=center| 23|-| align=left| Italy ] || align=center|1996|| align=center| 17 ||align=center| 17 ||align=center| -|-| align=left|
Luxembourg ] || align=center|1996|| align=center| 34 ||align=center| 20 ||align=center| 14|-| align=left|
Argentina ] || align=center|1998|| align=center| 10 ||align=center| 10 ||align=center| -|-| align=left|
China ] || align=center|2001|| align=center| 19 ||align=center| 19 ||align=center| -|-| align=left|
Morocco ] || align=center|2002|| align=center| 19 ||align=center| 14 ||align=center| 5|-| align=left|
Romania ] || align=center|Planned|| align=center| - ||align=center| - ||align=center| -|-bgcolor="#EFEFEF"|}
Auchan's own-label product brands
- Le Moins Cher-Economy Range similar to Smartprice (ASDA) , Value (Tesco), Bettabuy (Morrisons)or Basics(Sainsbury's)
- Les Produits Auchan-Own brand of products
- Rik et Rok- Products designed for Children (this is also a "club" for children)
- Les Produits Régionaux- Regional Products such as Breton biscuits
- Les grandes marques- (not strictly a brand name-all of the major companies e.g. Kellogs)
Auchan fascias
, Russia, anchored by IKEA and Auchan (the "Ашан" sign in the center of the building)
- France : Auchan, ATAC, Auchan Direct, Voyage Auchan, Banque Accord.
- China : Auchan.
- Spain : Alcampo, Sabeco Supermarkets , Immochan Espagne, accordfin.
- Hungary : Auchan, Accord Magyarország.
- Italy : Auchan, smasupermercati, Cityper, Gallerie Auchan, iovorrei, cartaccord.
- Luxembourg : Auchan.
- Argentina: Auchan.
- Romania: Auchan.
- Morocco : Acima, Marjane.
- Poland : Auchan, Elea, A-Tak, Accord Finance, Immochan.
- Portugal : Jumbo, Pao de Açúcar, Rik e Rok, crediplus.
- Russia : Ашан.
- A Taiwan : RT Mart, Apic , Save and Safe.
- On the Internet : Auchandirect, voyagesauchan.com
Auchan's withdrawn ventures
Auchan opened its first hypermarket in the United States in 1988 in
Houston, Texas off the Sam Houston Tollway between Beechnut and Bissonnet streets. A second Houston location was opened in 2000 in a building just off the
Interstate 610 (Texas), which had formerly housed a
Target Corporation store. Right before Auchan had decided on a second location, there were 55 checkout stands which makes it the only store with the maximum number of checkout stands.
Auchan also tried opening a store in the Chicago market in 1989. The store was a large hypermarket in the suburb of
Bridgeview, Illinois. http://www.findarticles.com/p/articles/mi_m3092/is_n5_v27/ai_6416073 The store was not successful and was later bought by a local Chicago chain,
Dominick's supermarkets and converted into an Omni Superstore by 1991. The
Omni Superstore closed in 1997 when
Dominick's decided to convert the Omni's to Dominick's Fresh stores. This move failed and most of the former Omni's were closed, which meant that the building that once housed
Auchan would be closed for good. That building stood vacant for the next 9 years and was finally demolished in winter 2006. The building had numerous board-ups, cracked pavements, broken glass, and gang graffiti inside prior to demolition.
All locations were closed by March 2003, leaving Auchan with no presence in the United States.
Auchan opened a number of stores in
Mexico; the first of these opened in
Mexico City in 1997 and eventually grew to five stores. Faced with stiff competition from
Wal-Mart, as well as local superstore chains Gigante and Comercial Mexicana, as well as French rival Carrefour (who also sold their stores and left the country in March 2005) , Auchan decided to sell their stores to Comercial Mexicana and withdrew from Mexico in early 2005.
Auchan has also ventured into
Argentina and withdrawn.
References
See also
External links